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#1 11-05-2019 22:11:32

panel123
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Date d'inscription: 03-11-2018
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Identify the elements used in the advertising message

Identify the elements used in the advertising message
A successful marketing strategy in advertising with the use of promotional tools such as panels, chalk boards, media, the Internet and social networks, is one of the most effective ways to reach loyal customers and eventually sell more goods or services. Marketing Program By Identifying Opportunities, Full Business Recognition regulates the relationship between industry and customers and provides more sales and leads to winning the competition market.

Important elements in a marketing plan:
1) Purpose:
The main element of having a realistic goal is that the purpose of each business is to have more customers and make higher profits, but along with these goals, the name and credit must also be developed to penetrate the minds of the audience. In fact, your brand and identity are decisive The type of customer's attitude towards you and your business . Another goal of the marketing strategy is to provide quality and continuous service and after-sales service and to respond to future customers' needs.

2) Company Status Analysis
A successful marketing strategy will be able to identify the strengths, weaknesses, opportunities and threats of your business inside and outside of your organization, using accurate planning tools, so that you can respond to unplanned changes and be in a crisis. And the disadvantages of market failure and instability.

3) Message:
In a successful marketing strategy, advertising message plays a vital role in attracting customers, and repeating this message continually promotes and distinguishes you from other competitors. Always try to incorporate the main purpose of your business into an advertising message, add a fascinating message, and create creativity in your message to make more impact on your mind. Several elements are involved in the propagation of a propaganda message:

1) Ad Language:
The language and manner of advertising should be adjusted in accordance with the social culture and mindset of the audience. There are two types of direct and interactive, concise and distinct advertising language. The language of the advertisement is usually informal and interactive, but besides using the language In commercial advertisements, there is a tendency to use the word of concise or distinct (Shah Mohammadi)

2) Track Ad:
The song used in commercials, which is accompanied by lyrics, plays an important role in the comprehension and comprehension of the subject. The song made on the advertisement should be compatible with the cultural space of the community and the various talents and tastes of the audience, and tailored to the culture, taste and age of the audience.

3) Coloring:
Colors not only convey the concepts of propaganda to the mind of the audience, but when they are placed next to different colors, they have new concepts. For this reason, an advertisement manager must be aware of the psychological and perceptual aspects of colors (Mohammadian, 2000)

4) Advertising slogan
The slogan of advertising plays an important role in establishing and maintaining communication between the audience and the advert so that if a well-designed advertising slogan is not the same, it is not a simple or concise phrase or a word or a specific question, an important type of design and play With the minds of the audience and the amount of impact it can play for many years in the minds of the customer.

Advertising slogans are divided into two broad categories:
1) Institutional slogans: This kind of slogan is usually made to create a positive and valid mentality from a company, institution or institution in order to attract more customers, and in most companies, the entire corporate advertising message is summarized in a slogan that is in all advertisements and Their company headers are available to provide a positive image for upgrading their products and services

2) Commodity chants: These slogans include the presentation of goods and services, and illustrate the positive aspects of the work, and in this type of advertising, they use a magnificent law to introduce a product and increase the power of the advertisement and a greater claim From what appears to appear.

Features of the ideal slogan:
The advertising slogan differs from other forms of writing because the advertising slogan is set up to keep people in the position and the word is repeated in the mouths and can bear the name of the product and its message in the minds of the customer. The ideal motto is a slogan that is short and silent, and people can easily remember it. Observing points such as clarity, clarity, balance and proportion, proportionality and simplicity in setting the slogan of propaganda seems useful (Mohammadian, 2000)

Dernière modification par panel123 (11-05-2019 22:12:11)

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#2 11-05-2019 22:17:58

saqib12
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#3 12-05-2019 15:51:35

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#4 15-05-2019 14:22:33

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